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While learning to become a graphic designer, Paul Zeper organically started to combine his two passions, surf and graphics and hoped to begin to work on his very own surf brand. The idea of New Amsterdam Surf Association was born, now resulting in a range of clothes that represent a counter movement within the established surf culture. This shows in rigid colour ways and clean graphics, making its wearers feel united in their collectively shared passion and perseverance.
Being distinguished by their signature colour palette makes this brand instantly recognisable without a logo. Needless to mention the unmistakable graphics of abstract, bird-like figures and surreal characters. Developed via the artwork of the brand's founder Pieter Janssen, the strikingly vibrant illustrations are always released in limited runs, making them all the more special and unique to each season. Enter the gallery that is Parra SS21 for a tasteful exhibition of quirky screen-prints and eccentric, '90s inspired two-pieces.
Scandinavian heavyweights, Wood Wood are a mainstay in the world of menswear. Their flagship store in the heart of Copenhagen is a mecca for style and that attention to design has seeped into the namesake brand. Our winter season delivers a number of classic cuts, wardrobe staples and solid cuts.
