Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. Today the company has annual sales of over SEK 400 million; it is one of Sweden’s best-known international brands and a global lodestar in sustainable fashion. The book offers a unique insight into the company’s journey, successes and setbacks.
“At the time, we were almost the only company building a brand based tangibly on values. When we started Nudie Jeans in 2001, we decided that environmental awareness and human rights would permeate everything we did. The world has largely caught up in 2019 and as we’ve grown, opportunities have opened up to us to be able to contribute to the journey. We’re trying to make good use of the chance,” writes Maria Erixon in the book.
In the book Start Your Own F*cking Brand, Maria writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey.
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Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. Today the company has annual sales of over SEK 400 million; it is one of Sweden’s best-known international brands and a global lodestar in sustainable fashion. The book offers a unique insight into the company’s journey, successes and setbacks.
“At the time, we were almost the only company building a brand based tangibly on values. When we started Nudie Jeans in 2001, we decided that environmental awareness and human rights would permeate everything we did. The world has largely caught up in 2019 and as we’ve grown, opportunities have opened up to us to be able to contribute to the journey. We’re trying to make good use of the chance,” writes Maria Erixon in the book.
In the book Start Your Own F*cking Brand, Maria writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey.
Spend over £75 for free shipping via Royal Mail Tracked 48
Spend over £200 for free shipping via Royal Mail Tracked 24
To guarantee next day delivery we recommend you use Royal Mail Guaranteed 1PM.
Free returns over £200 (UK customers only)
Some large and delicate goods incur a £15 shipping rate.
International customers are liable for additional importing + shipping rates.
Please contact info@theunionproject.co.uk for further information.
If something’s not quite right with your order, simply return it to us within 14 days to qualify for a refund or exchange.
Use our quick & simple automated returns service to return an item.
